Marketing

Promoting Your Event: Magazines

Print ads and feature stories in magazines can be valuable in marketing an event.  When choosing a magazine in which to advertise, consider: Distribution – does the magazine distribute its publication in an area where the event will take place, or close enough to travel to the event? Audience – does the typical reader of… Continue reading Promoting Your Event: Magazines

Marketing

Promoting Your Event: Social Media

There are so many social media outlets, including Facebook, Twitter, Pinterest, Instagram, and YouTube.  When promoting your event, focus on a few outlets that you have already created to post about your upcoming event.  If you do not have any social media outlets created, keep it simple.  Pick one and focus your energy on that one… Continue reading Promoting Your Event: Social Media

Marketing

Promoting Your Event: Newspapers

With the rise of digital advertising, purchasing ad space or classified ads in the printed edition of a newspaper is only part of advertising opportunities now available through this media outlet.  Using digital advertising opportunities to compliment print ads can easily increase traffic to an event’s website or social media page. When considering advertising options… Continue reading Promoting Your Event: Newspapers

Marketing

Promoting Your Event: Outdoor Advertising

Billboards are a great option for outdoor advertising.  While they may have a large price tag for small budgets, they also have great potential for high return if strategically placed. When you are seeking quotes for outdoor advertising, make sure you are clear with the representative on these points: Budget Audience you want to reach… Continue reading Promoting Your Event: Outdoor Advertising

Marketing

Promoting Your Event: Radio

Purchasing airtime on a local or regional radio station isn’t the only option for radio advertising.  In addition to paid spots, it never hurts to ask if a station would be willing to media sponsor an event (trade the value of banner placement, logo/ad in the event’s printed materials, tickets for airtime on the station).  If… Continue reading Promoting Your Event: Radio