Marketing

Promoting Your Event: Flyers


Flyer.jpg


 

Flyers can be very useful when promoting an event.  Ask anyone and everyone possible to pass out flyers, request your contacts hang them in their workplaces, and contact local stores/restaurants to request permission to hang flyers in their store windows or near their registers.

Make the flyers easily accessible to your vendors and request anyone participating in your event as a vendor to help spread the word by passing out flyers to their contacts.  If your vendors are spread out and not able to physically pick up printed flyers, email the flyer or supply it as a download on your website.  Note: You may loose some control over how your flyer is printed when you send it out digitally, so it’s a good idea to offer a color and black and white version.

Flyer Sizing and Use

Flyers printed on 8-1/2″ x 11″ paper are great for bulletin boards.  If you can’t afford to print your flyer in color, consider using colored paper.  If possible, post 2-3 of the same flyer together on the same bulletin board.  Posting multiple flyers in the same spot will draw more attention to your particular flyer.

Scale your flyer down to fit four copies on one 8-1/2″ x 11″ sheet of paper and then cut them to roughly 4″ x 5″ for a great mini-flyer.  This can make it easier for stores to fit a stack of mini-flyers near their register for customers to pick up.  Note: When scaling down, make sure all text is still readable.  It may be necessary to remove some text and only include the basic details of the event on these smaller flyers.

If you can get some color copies of your event flyer printed on 11″ x 17″ poster paper, these are great for posting in store windows in downtown areas or malls.  Consider where your target audience goes on a regular basis (i.e. grocery stores, childcare centers, workplaces) and concentrate on posting information at those locations.  Running around town putting up flyers for just anyone to see can be tiresome, so focus on the right spots to reach your target audience.

What to put on an event flyer

Make sure the following information is very clear and quickly readable:

  • Event Name
  • Date
  • Location (with physical address)
  • Time
  • Pricing (if admission is charged)
  • Brief description of the type of vendors at the event and other details absolutely necessary to share for getting people interested in your event.

Here is a great tutorial for creating an awesome event flyer.

If you’re creating flyers to pass out, consider printing a list of all the vendors on the back of the flyer.  This will keep your main information on the front concise and easy to read while giving people who take the flyer additional information about the types of crafts that will be available to purchase at the event.

Designing a Flyer without Designer Software

For people who do not have software like Adobe InDesign, Illustrator, or Photoshop there are still options available for creating effective flyers.  Programs like Microsoft Publisher, Word, PowerPoint, and Pages (Mac Users) are great alternatives.

Another option is Canva.com, which is how I created the sample flyer at the top of this post.  After creating a free account, users have access to both free and paid templates, graphics, images, and more to create most any type of promotional piece.  Check it out!

A good rule of thumb is to start designing a flyer by including the most important information first and then add only what helps to enhance the pertinent details.

Finally, check out my Craft Show Promotions board on Pinterest for some fun flyer ideas.

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