Purchasing airtime on a local or regional radio station isn’t the only option for radio advertising. In addition to paid spots, it never hurts to ask if a station would be willing to media sponsor an event (trade the value of banner placement, logo/ad in the event’s printed materials, tickets for airtime on the station). If an event includes a benefit, consider asking for PSA spots or ask for nonprofit pricing if the event qualifies. Check out the radio station’s website and utilize any free online event calendars to list an event, such as this one on WNCW-FM. Also, pitch a news story idea to the news department of the station in case they would be willing to feature the upcoming event through a news feature or interview.
There are many radio stations throughout the Carolinas that offer free online event listings and other ways to advertise your event. Here are a few examples…
WFDD 88.5FM – Reaches throughout NC’s Piedmont
Submit an event for free (must set up a free account)
Throughout the week, WFDD’s show Triad Arts highlights interviews and insight into the artistic community in the Piedmont Triad.