Marketing

Promoting Your Event: Outdoor Advertising

Billboards are a great option for outdoor advertising.  While they may have a large price tag for small budgets, they also have great potential for high return if strategically placed. When you are seeking quotes for outdoor advertising, make sure you are clear with the representative on these points: Budget Audience you want to reach… Continue reading Promoting Your Event: Outdoor Advertising

Marketing

Promoting Your Event: Radio

Purchasing airtime on a local or regional radio station isn’t the only option for radio advertising.  In addition to paid spots, it never hurts to ask if a station would be willing to media sponsor an event (trade the value of banner placement, logo/ad in the event’s printed materials, tickets for airtime on the station).  If… Continue reading Promoting Your Event: Radio